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Will posted a new article over on his blog in his continuing effort to outshine us all:

Full text indexing is an amazing feature. Instead of incredibly costly LIKE comparisons, an index can be created by the RDBMS which contains the full text of the column, or table, in question. For things like e-mail message bodies, biographies or other lengthy descriptions, or any other unstructured text, full text indexing is the only solution that makes sense.

For the full article, click here.